Excellence in Animal Management — Guided by Technology
Royal M&M Group, LLC is an animal breeding and management company established in 2021, built on decades of combined hands-on experience working with livestock and companion animals, including poultry, dogs, and cats.
Founded and operated by a husband-and-wife team, our work is rooted in daily, real-world animal care. Between us, we bring decades of practical experience in breeding, animal health, record-keeping, and long-term herd and flock management. This direct involvement has shaped how we approach both our animals and the tools we build to support them.
As our operations grew, we identified a clear need for better, more practical digital tools to manage animal records, identification, and day-to-day data without unnecessary complexity. That need led to the development of Manger, a software application designed to support structured animal management through simple, intuitive workflows.
Manger is developed and maintained by Royal M&M Group, LLC and is part of our broader Modern Shepherds product line - an initiative focused on combining traditional animal husbandry with modern, thoughtfully designed technology. In addition to software, this product line includes the development and manufacturing of eFlock Smart Poultry Tags, smart identification tags designed to improve poultry tracking and management.
Our approach to software mirrors our approach to animal care: practical, transparent, and respectful. Manger is built with a privacy-first philosophy. We do not track users, collect personal data, or sell information to third parties. The application is designed to function without analytics, advertising SDKs, or hidden data collection.
Royal M&M Group, LLC oversees all aspects of Manger’s development, maintenance, and support. We are committed to continuous improvement, long-term reliability, and building tools we actively use in our own operations.
Legal Entity: Royal M&M Group, LLC
Products: Manger, eFlock Smart Poultry Tags
Product Line: Modern Shepherds
Operated by: Founders
Jurisdiction: United States